What are the Benefits of quality vehicle signage?
We design and install many different types of business signage but one of the most creative and most effective is vehicle signage. Brisbane businesses who need to promote their products or services often spend a large part of their budget on signage, but many ignore the benefits of using their vehicles as billboards. If your business uses vehicles to transport products or you’re a tradie, then vehicle signs are a no-brainer!
Even if you don’t use transportation vehicles in your business, you can install signage on your own vehicle and advertise your services as you drive around town. For example, you might be an accountant, hairdresser or nail technician who works at home. You might even own an e-commerce business that’s entirely online. In these instances, vehicle signs can help to advertise your business, and it’s a one-time cost that keeps on giving, day after day.
So how can sign writing on cars help promote your business?
1. Reach thousands of people every day
If you’ve already invested in PPC ads for your business, you’ll understand the value of impressions. An impression is where your ad is shown to shoppers who may or may not click on the link to your store. The more impressions, the greater the number of clicks, and the more clicks, the higher your sales and revenue (all things being equal). Vehicle signage acts in the same way as impressions, by driving your vehicle around Brisbane streets, your ad is shown to thousands of people.
Pedestrians, other drivers, moms taking their kids to school, bus drivers, lorry drivers, shoppers, garbage collectors, couriers, everyone on the road will see your ad as you drive past in your vehicle. When you park your car in a shopping centre to pick up lunch, people see your ad. When you drop the kids off at school, people see your ad. When you deliver products to a customer, people see your ad. Whether you are driving along the road, sitting at the lights, filling up with petrol or parked in a carpark, vehicle signage promotes your business to everyone!
2. Vehicle signage attracts customers to your Brisbane business
All these impressions that promote your business to thousands of people every day as you drive around Brisbane will attract customers into your physical store, clinic or office. They will even attract consumers who are shopping online and happen to remember your URL from your signage, so it works just as well for ecommerce as for physical stores and tradies. Your vehicle’s signage can convert random people on the street into paying customers!
People who have never heard of your business can become customers, simply because they noticed your vehicle’s signage and became interested. They may have even been looking for your products or services and your vehicle signage prompts them to make a call, drop into your Brisbane store or visit your online store. Vehicle signs are a great way to attract new customers to your business, but you need to display the correct information. This means that you need your phone number and business URL prominently displayed in a font that’s large enough to be read by pedestrians and other drivers. Too often, we see signage that can’t be read easily unless you’re very close to the vehicle, which defeats the purpose of these signs. So make sure that your contact details and your business name can be seen from a distance, and you can just about guarantee more traffic to your store.
3. No on-going costs – just one upfront price
With any other type of advertisement you need to keep paying every time you want your ads to run. PPC is a good example and it can cost you thousands of dollars for clicks and conversions, but hard copy ads can be just as expensive. Vehicle signage for your Brisbane business, however, is a one-time only payment for the signage. You promote your business every time you or one of your employees drives around the streets, at no cost to yourself.
Promoting your business using your vehicle is a very cost effective strategy that keeps paying for years and years. These signs can easily last for three to five years, if not longer, and you only pay when the signage is applied to your vehicle. There’s no recurring costs to pay. Your new signage just keeps advertising your business even when it’s parked in your lot!
4. Boosts your business’s credibility & reputation
When you use high quality vehicle signage to promote your business, you instantly make your business look more professional to the public. After all, consumers much prefer to deal with a business that has a good reputation and presents itself in a professional manner. When they notice the quality of your vehicle’s signage and they can read it easily, they instantly become more alert. This is what makes your signage memorable!
Vehicle signs are also very passive and unthreatening. There’s none of the frustration with pop-up or sponsored ads they see online, or with the face-to-face pressure that can be exerted by salespeople. They are simply faced with a vehicle that’s providing information about their business and their contact details. No pressure at all! People are much more receptive to passive advertisements than they are to high pressure sales techniques, and they also tend to respect a company much more when they don’t use these types of tactics. So if you want to boost your business’s reputation in the Brisbane community, high quality vehicle signage is a good place to start.
5. Wraps protects your vehicle from damage
We apply vehicle signage all over Brisbane. Vinyl wrapping is a process that not only provides an excellent medium for promoting your business, but it’s also removable and protects your vehicle’s paint. This is because the vinyl wrap goes over your vehicle’s paint and protects it from damage caused by UV rays, scratches and rust. There’s no need to touch up scratches or repaint your vehicle to keep it looking good enough to represent your business, not with a vinyl wrap! When you want to replace your vehicle, the wrap just peels off easily and you can start again with a new vehicle.
For more information on car signage prices to promote your Brisbane business, call us on 0416 673 347 or send us an email enquiry.