Why outdoor building signage and indoor building signage is important for your business 

Signage is a very important part of any business. Both outdoor building signage and indoor signage offer businesses an opportunity to emotionally connect with new customers, build on and improve relationships with repeat customers and enhance your brand awareness and marketing strategy.

There are a number of benefits to business signage and while not every signage application is suitable for every company, there’s a custom solution out there for everyone.

Outdoor building signage

Using effective and professional looking outdoor business signage is vital for any growing business. Not only does it help to attract new customers or clients, but it helps to build your brand, increase market awareness and even impact business partners, employees and other stakeholders.

Why is outdoor building signage so important? Let’s break down the many benefits.

Attract attention

You’ve heard the joke, right? What are the three most important factors when choosing a property? Location, location, location.

In real estate the name of the game is location. Commercial real estate is no exception. Yet, what good is it to have your office, store, hairdresser, restaurant or medical centre (as but a few examples) exposed to high levels of foot traffic, vehicle traffic and passers-by if these potential customers have absolutely no way of noticing and remembering your business?

You don’t need flashy neon signs necessarily but outdoor building signage is a cost effective, long term and efficient way of promoting your business passively to an untold number of people. Without a professionally created and designed sign you won’t draw the necessary attention to help your business succeed. 

Be on brand

From the Nike swoosh to the Apple’s, well, apple, branding is an integral part of a business. You might not be operating a business on the scale and of the global size of Nike or Apple, but your brand is still very important. An outdoor business sign is an easy way of being on brand 24/7 with just about no effort. Your logo, colours and branding are a way to proudly exhibit who you are and what you do.

The more brand awareness you’re able to generate the more your target market will come to recognise you and associate you as a product or service provider for their needs. This is especially important if you’re engaging in other marketing and advertising activities. Without a complementary outdoor business sign you’ll look unprofessional and unimpressive.

Another important aspect of branding is internal employee pride and engagement. If your team rocks up to work where a well-designed outdoor sign greets them, much like uniforms, they’ll feel a sense of team membership and belonging. This will positively impact their ability and motivation in their work.

Help your customers

All successful business owners know that it’s not just new customers that determine the success of a business. Repeat customers are essential too. Customer service, before, during and after sale will determine whether your customer is a one hit wonder or a long term asset to your business.

Appropriate and easily visible outdoor signage can be used to help your customers. Help let them know where to park, let them know which entrance to best use, or simply communicate where you’re located so they can spot you at a distance. It’s the little things that add up to a wholesome and positive customer experience.

Go mobile

Outdoor business signs aren’t just about on-premise signage. If you’re on the road a lot you should consider vehicle wrapping signage. Every car and pedestrian you pass will be exposed to your cost efficient advertising. That sort of publicity is unique!

Custom night signs

Whether you’re a restaurant, a hotel or a nightclub, you might operate primarily outside of business hours and at night. Outdoor business signage comes in enough versatile applications and types that you can still achieve the same sort of brand and business advertising by implementing an illuminated or LED sign. This is also an extremely convenient way to stand out from the crowd if you’re located on a busy commercial strip. 

Indoor Business Signs

Understandably when it comes to interior building signs, most people immediately recall outdoor signage rather than indoor business signage. However, indoor signage can be just as important for on-brand marketing.

Why do you need indoor business signage? Well let’s dive in.

Branding

The importance of keeping on brand and showcasing your business doesn’t end once a customer or client walks through the door. Maintaining a consistent brand presence throughout an office, store, or commercial space will positively impact on customers and employees. Whether this is in the form of interior decals, in-store product advertising or even information about your company, the inside of your business is a marketing and signage opportunity not to be wasted.

Important communication

There’s a very practical application for indoor signage too. It offers a unique and natural-feeling way of communicating important information to your visitors. You might have safety or health regulations everyone needs to be aware of. You might want to indicate where customers standing in line at the check-out should queue so as not to obstruct other shoppers. If you’re a larger store, such as a grocery supermarket or a clothing retail outlet, you’ll want clear and visible signage showing your customers where your different stock categories are located. Indoor business signage offers a practical and stylish solution to enhancing your customers’ experience.

Upselling and cross-selling 

All businesses should be in the business of up or cross selling. If you have other products, new services, specials to promote, or upcoming events you’re running, internal business signage is the perfect channel to utilise to spread the word. After all your target market is right there in the store! They’re already at the point of sale giving you a unique opportunity to promote whatever you’d like. Individual banners, security gate signage, cash register signage, digital signage for changing menu options or specials… The opportunities to continuously market your business are almost limitless!

Express creativity 

Indoor signage offers an unmeasurable opportunity to truly enhance the experience of visitors. You have the space–walls, ceiling, doors, floors–so why not utilise it all? You can include your logo and branding colours in creative and aesthetically pleasing ways to enhance your brand image. If you’re in a particular industry, like tourism, why not have a wall-to-wall map of the world? Or you could have us design a wall outlining your company’s history, mission and values. If you’re a doctor’s surgery signage with helpful health advice or colourful characters to help relax anxious children could be a great idea. Your indoor business signage is more than just an opportunity to promote your business. It’s an opportunity to truly improve it!

Your custom signage starts here

If you would like to know more about our outdoor building signage or indoor signs can help your business or if you’d like to discuss custom business signs, make sure to get in touch with our team. Everyone at the Brisbane Image Group lives and breathes all things signage and we’d be more than happy to help you out and provide a free quote as well.