How can signage cleaning services help your business image?

With your new external signage installed for your store, warehouse, factory or office, it’s likely that the thought of hiring signage cleaning services hasn’t entered your mind. That’s not unreasonable simply because not many people think about maintaining their external signs once they’re installed. The problem is that, over time, these signs can become dirty and broken. If it’s illuminated, some of the lights might stop working and if it’s an LED digital sign then it may become pixelated or the software might become inoperable. Signs can also become damaged by storms or hail. 

 

So given that your signage might be the first thing customers notice about your business, signage that looks old, worn, broken, inoperable or out of date doesn’t actually give a very good first impression to your customers. This is why we provide one of the best signage cleaning services in Brisbane, because we not only clean signs but we design and manufacture them as well. With this type of specialised knowledge, we know exactly how to maintain your signage so that it stays in tip-top shape twenty four hours a day, seven days a week and 365 days a year.

Why are signage cleaning services important?

You must have seen signage that belongs to other businesses that is past its best with broken lights or text that can no longer be read from a distance. Clearly this isn’t the best way to attract customers. However, if you still aren’t convinced that maintaining your signage is really that important to your business, here are five reasons why it makes good business sense to ensure your signage is always looking good!

1. Signage cleaning Services promote your brand the right way

When your signage is going to be seen by everyone, including pedestrians walking past your building and people driving along the road, first impressions always count. A sign that’s past its best, dirty, broken or with some of the lights not working isn’t a very good advertisement for your business. Whether your signage is on your building or on the road and whether it’s illuminated or not, signage that’s well maintained goes a long way to promoting your brand. After all, it’s your brand that you are promoting and your signage needs to reflect your brand in a positive light, otherwise your reputation can take a hit and customers can lose faith in your brand.

1. Can your signage be clearly read from a distance?

There’s not much point in signage that can’t clearly be read from a distance, so it always pays to hire professional signage cleaning services and keep them in good order. This is particularly relevant if your signage is along a busy road because the collection of road grime on your sign can be prolific. Other causes of dirty signs can be dust and ash from fires. Any of these problems can result in a build-up of dirt over time, obscuring the text on your signage and giving it a worn and unkempt appearance. None of this bodes well for your business, because if your sign is unkempt and dirty, what does that say about your business?

1. Broken signs send a negative message

Due to wear and tear, storms, hail, too much sun and even vandalism, your signage can become damaged, broken, cracked, ripped or torn, depending on the material. LED lights can also stop working, because although they are extremely long lasting they don’t last forever. Yet another problem is where signs are illuminated by spotlights and these lights stop working. If your signage is not close to your building, but is meant to direct people to your location, then you might not notice these problems for quite some time. This can result in lost customers as they don’t know where to go or because the poorly maintained signage doesn’t provide much confidence in your business. Regular signage cleaning services will make sure that your signs are repaired quickly and efficiently with little downtime.

1. Wrong information on signage

If you tend to ignore your external signage once it’s installed, not paying it much attention except a cursory glance, then it’s easy to forget to update the information that’s displayed. For example, you may change your phone number, website URL or opening hours, yet have forgotten to update this information on your signage. Regular maintenance will pick up these issues and our technicians will let you know that it’s time to change these important details.

1. Checking the sign’s structural integrity

Since Brisbane Image Group actually designs and manufactures custom signage for businesses we know how to assess the structural integrity of your signs. We also know whether the hardware is a problem and needs to be replaced as well. If the supporting structures aren’t safe then that’s going to become a big problem, because it can possibly injure someone who’s walking or driving past the sign. So if your sign is severely damaged or unsafe, we can help you redesign a new sign that perfectly promotes your brand and install it for you as well.

Our signage cleaning services

Most businesses aren’t equipped to assess their signage for signs of wear and tear or replace broken lights, let alone climb up to the signage safely. At Brisbane Image Group, we have all the right equipment to reach the highest signage, simply because we design, manufacture and install them ourselves. So it’s not a problem for our technicians to access your signage, no matter it’s location, size or height. 

 

Our signage cleaning services include annual plans for businesses in Brisbane with external signage, so it’s not something that needs to be performed weekly or monthly. Just a comprehensive check every year by people who know what they are doing and can fix any problems, quickly, efficiently and safely is all that’s required. 

 

We can patch, repair or replace your damaged signage, working with yourself or your designer to make sure that any repairs are perfectly matched to your existing signage. If you have an illuminated sign with LED lights or a lightbox, we can replace the modules that aren’t operating and ensure that it matches the remainder of your signage. If you have a LED digital sign that’s becoming pixelated, we can repair or replace the necessary components, even replace the entire unit if that suits your needs more.

For more information on our annual signage cleaning services, call Brisbane Image Group on 0416 673 347 or send us an email enquiry.