As a successful company, you most probably already know the benefits of business signage in Brisbane. These include promoting your brand, advertising your messaging and exposing your business to people who over time can become valuable customers. So it might not come as a surprise to realise that many types of business signage have been extremely useful during the pandemic.
Whilst the numbers of people with coronavirus haven’t been nearly as explosive in Australia as overseas, business signage has still been used to inform the public and provide directions. These directions have included locations of coronavirus testing stations and lockdown times. They have even been used to direct customers to a business’s website, given that they were unable to open their stores during lockdown.
However, as we head towards a vaccine, many people in government and in the medical field are saying that we will have to get used to a new ‘normal’, rather than going back to living the pre-COVID way. With this scenario in front of us, how can business signage help not only your Brisbane business as we move forward, but also your employees, customers and the public? How can signage help you navigate a world where the threat of coronavirus is always present?
Using business signage in Brisbane – post-COVID
One of the most important benefits of signage is that it can be used to communicate very quickly and easily with a large number of people at one time. This means that you can use your signage to inform people about social distancing and sanitiser stations in your store or office building. You can also display more general information about hand washing, not touching their face, wearing masks (if it becomes necessary again), and so on.
Another important benefit of business signage in Brisbane is managing the number of people inside your store or office building, particularly if it’s a large building or supermarket. For example, digital LED signage is one way to help manage the flow of customers inside your store by displaying information on social distancing before they enter. You can also prevent customers bunching up in queues at the payment stations by, once again, displaying reminders about social distancing and even include floor decals to show people where to stand safely.
Once we start to enter a post-COVID world, however, it’s time to refocus on your business signage and decide where you want to invest your time and efforts. So let’s take a look at some of the more useful signage that will help to promote your business and support your employees and customers as life starts to return to the new ‘normal’.
Directory & Wayfinding
Consider altering your existing directory, reception and wayfaring signage to be more ‘friendly’ rather than simple direct instructions. That’s because these types of signs can often seem very ‘cold’, simply pointing people in the right direction (which they do well), but in a post-COVID world we might want to promote more of a sense of community and common purpose. More specifically, we might want to eliminate confusion and anxiety, even in spaces that people visit frequently. So intuitive directory & wayfaring signage that includes a friendly message to maintain social distancing (which is likely to still be important even with a vaccine) or is written in a more informal way can help businesses reduce corridor traffic and promote more efficient queuing. It can also help to build a more caring and positive relationship between your business, employees and customers.
We supply a range of directory & wayfaring business signage in Brisbane, designing creative and bespoke solutions to suit your company’s needs. Our range includes both wall and floor decals, as well as hanging and protruding signs, braille and tactile signs, and much more.
Wall & Window Films
Walls and windows are blank spaces that can be used to promote your business using digitally printed graphics. These films can be used as decorations on otherwise blank spaces, but they can also serve as privacy screens for your employees who work in open plan spaces, giving them some privacy as well as distancing them from others. Large internal windows can also be covered in attractive graphics that help to direct customers to particular floors or offices inside a busy building.
Our range of wall and window films includes window frosting, vinyl decals, digitally printed murals and architectural window films. We can also supply a full range of Avery window and wall films that can be used on any number of objects to promote your business and provide information and directions to your customers.
Outdoor Building Signage
With the reduced amount of traffic on the roads due to COVID-19, outdoor signage might not seem as significant to your business, but now isn’t the time to become complacent. As restrictions lower and people start moving around again, the role of outdoor signage becomes even more important. For example, whilst outdoor digital signage can still be used to give your customers updated messages after the pandemic, pylon signage and building signage is still a vital way to catch the eye of anyone driving or walking past your store or office.
Brisbane Image Group designs, manufactures and installs a wide range of exterior signage and can create custom signage to perfectly match your branding. Whether it’s for an exterior shop frontage or busy highway, we have the experience and skills to design signage that perfectly meets your business needs.
How can we help?
Brisbane Image Group are specialists in the design and manufacture of custom signage, particularly wayfaring and directional signage, as well as reception signage, building signage, window signs, privacy films, and LED and digital business signage in Brisbane. With more than 10 years in the signage industry we are committed to providing custom solutions to our clients, going above and beyond to exceed their expectations.
Now is the perfect time to review your building’s signage, ensuring that as the world starts to return to ‘normal’ you have everything in place to attract customers and increase your revenue.
Whilst located in Brisbane, we also service businesses throughout Australia, so give us a call on 0416 673 347 or send us an email enquiry. Find out how your business can leverage business signage during and after the pandemic in Brisbane.