Have you contacted professional signmakers in your area? With the media touting that we’ll soon be entering a recession, consumers are becoming more and more reluctant to spend their hard earned money. This slump in retail sales means that many businesses are struggling to make ends meet, fighting for every dollar and coming up short.
So how can you attract more shoppers into your store? Discount sales might be a good way to encourage more passing traffic into your store, but for this to work they need to see your business! This is where professional shop sign manufacturers can make a big difference to your sales and profits, because the right type of signage can significantly increase the number of shoppers in your store.
We’re not talking about uninteresting and boring signage, we’re talking about custom designed signage that matches your brand and makes your store stand out from the crowd (or the competition!).So let’s look at three real-world benefits of engaging professional signmakers to design custom signage for your store frontage.
Increased brand awareness
When your signage stands out because it looks professional and doesn’t blend in with everyone else’s signage, passers-by start to notice your business. The more they notice your store, the more they recognise your brand, particularly if you engage in other forms of promotion. Increased recognition builds trust and before you know it, you will see an uptick in sales and profits.
Designed to fit the space
You can’t just fix your signage anywhere on the building, particularly if you’re leasing your store. There are specific locations where signage can be installed on buildings, which is why engaging professional signmakers is important. At Brisbane Image Group, we create custom signage that fits its assigned spot on the building perfectly. It won’t look awkward in the space, as if it was made for another building but has been co-opted because you moved. Our custom signs give your store a look that matches your brand, encouraging shoppers to drop in and spend their money.
Good signage acts like a large advertisement to passing traffic. It’s a great way to generate additional sales if you’re located in a shopping mall, but it’s essential if you rely on passing trade for your livelihood. Whilst your signage needs to match your branding, it also needs to catch the eye of shoppers as they walk or drive past your store. With more than 10 years in the industry, the team at Brisbane Image Group are proud of our work. We use our creative talents to turn your branding message into a professional sign that attracts more shoppers into your store.
Why not call our professional Signmakers for a free quote?
It’s all about making a good impression on shoppers or drivers passing by your store. Professional signage matched with attractive window displays encourage shoppers to stop and investigate your store. It’s a win-win situation!
If you’re rebranding your store, then you definitely need new professional shop signage to promote your new brand to the local community. If you’re opening up new stores, then we can match your existing signage so that every store promotes the same messaging to your shoppers. Call the expert signmakers at Brisbane Image Group on 0416 673 347 to discuss your next project today.